Digital Marketing Executive – Market the Future of Education in Nigeria 💻

Job Description: Are you a digital native with a flair for compelling content and data-driven results? We are looking for a creative and meticulous Digital Marketing Executive to amplify our story—a story of innovation, global recognition, and true impact. Your mission is to democratize our message and drive engagement across all digital channels. You will:

• Content Strategy & Execution: Create and curate high-impact content (video, graphics, copy) for social media (Instagram, X, Facebook, LinkedIn) that resonates with parents, educators, and global partners.
• Performance Marketing: Manage and optimize paid campaigns (SEM/Social Ads) to generate high-quality leads for admissions and scale our EdTech platform.
• SEO & Analytics: Drive organic traffic through search engine optimization and utilize tools like Google Analytics to track campaign performance, extract insights, and inform strategy.
• Brand Stewardship: Ensure all digital communications reflect our premium brand, innovative methodology, and powerful mission to lead Nigeria’s education revolution.

Required Skills:

• Proven experience (1-3 years) managing and executing end-to-end digital marketing campaigns (preferably in education, tech, or a premium service sector).
• Expertise in Social Media Management, SEO/SEM, Email Marketing, and content creation tools.
• Strong analytical skills and proficiency with Google Analytics/Ad platforms to measure ROI and optimize performance.
• A creative mindset with a passion for storytelling and communicating a powerful mission.
• Obsession over the detail and a highly organised approach to managing multiple campaigns simultaneously.