Description:

• As our Market Surveyor you are expected to play a critical role in understanding consumer behavior, competitor activities, pricing trends, and regulatory dynamics
• Your insights help the brand optimize distribution, tailor marketing strategies, and identify growth opportunities.

Key Responsibilities
Market Research & Analysis

• Conduct field surveys to assess LPG demand across residential, commercial, and industrial segments.
• Analyze competitor pricing, product offerings, and promotional strategies.
• Monitor market trends, seasonal fluctuations, and emerging customer preferences.

Data Collection & Reporting:

• Gather data on LPG consumption patterns, customer satisfaction, and brand perception.
• Compile and present findings in structured reports for management review.
• Use tools like questionnaires, interviews, and digital platforms to collect data.

Pricing & Competitor Intelligence:

• Track retail and wholesale LPG prices across different regions.
  • Identify pricing gaps and recommend adjustments to remain competitive.
  • Evaluate competitor distribution networks and customer engagement tactics.

  Regulatory & Compliance Monitoring:

  • Stay updated on government policies, safety regulations, and licensing requirements affecting LPG sales.
  • Report any changes that could impact operations or pricing.

  Customer & Distributor Engagement:

  • Interact with retailers, distributors, and end-users to understand challenges and expectations.
  • Provide feedback to sales and marketing teams to improve service delivery.Strategic Recommendations:
    • Suggest new market entry points or underserved areas for expansion.
    • Recommend promotional campaigns based on consumer insights.
    • Support product development by identifying gaps in current offerings.

    Qualifications and Requirements:

    • Degree in Marketing, Business Administration, Economics, or related field.
    • Strong analytical and communication skills.
    • Familiarity with the LPG industry and its supply chain.
    • Proficiency in data collection tools and basic statistical analysis.
    • Ability to travel and conduct fieldwork independently.
• Click “APPLY FOR JOB” to apply.