Description:

The mission of the Marketing Strategist ( GEO / AEO) is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on-site content, Reddit, YouTube, Linkedin, Earned Media & Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy.

Key Responsibilities

• Develop and execute comprehensive, data-driven GEO strategies aligned with client objectives and performance goals.
• Analyze LLM analytics, audience insights, funnel data, and industry trends to uncover strategic opportunities for GEO growth.
• Lead collaborative planning sessions with SEO, Creative, and Operational teams to ensure content programs operate as cohesive systems.
• Conduct recurring GEO audits, identifying growth gaps and recommending improvements.
• Build scalable frameworks and documentation to standardize strategy execution across accounts.
• Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
• Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
• Maintain alignment between content initiatives and larger digital marketing and business KPIs.

You Might Be a Fit If You

• Are energized by solving complex problems through data and clear frameworks.
• Value both autonomy and structured collaboration. You’re comfortable leading your own work while integrating effectively within cross-functional teams.
• Enjoy communicating insights backed by evidence and logic, helping others understand the “why” behind each strategy.
• Thrive in environments that balance creative thinking with analytical precision.
• Prefer clarity, process, and repeatable systems over guesswork or improvisation.
• Take pride in refining strategies through iteration and measurement.

Qualifications and Requirements:

• 5+ years in digital or content strategy, editorial planning, SEO, or Reddit
• Proven success developing digital marketing programs that achieve measurable business outcomes.
• Advanced analytical and reporting skills (e.g., Profound (or SEMRushAI, Peec, Athena, etc) Google Analytics, Google Search Console, Ahrefs, HubSpot).
• Experience managing content ecosystems and coordinating across teams
• Clear written and verbal communication — able to translate complex insights into clear, persuasive narratives.
• Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.

Metrics/KPIs

• Achievement rate of content-related KPIs.
• Growth in qualified traffic and conversions tied to content initiatives.
• Strategic deliverables delivered on time and to spec.
• Client satisfaction with clarity and usefulness of strategy.
• Efficiency gains through improved systems and documentation.

Position Details:

• Full-time (Monday to Friday, ~40 hours/week), Full Remote
• Target Location: Global
• Compensation: Base salary $70k–95k CAD depending on experience and location, OTE $80k–115k CAD

Benefits:

Tech Budget
100% Remote
All National Holidays
Paid Time Off
Wellness & Fitness Coverage
Education Reimbursement
Competitive Medical & Dental Benefits

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