Description:

• This role blends strategy with hands-on execution. You’ll work hands-on in CRM and engagement platforms daily to build automated customer journeys yourself – from on boarding sequences to retention campaigns to churn prevention.
• You’ll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.

Your Core Responsibilities

• Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze – you’ll be hands-on building triggered campaigns and segmentation workflows
• Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
• Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
• Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
• Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing – ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
• Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply

Requirements & Qualifications

• You’re a hands-on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.

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