Boomplay has grown into one of Africa’s most popular music streaming platforms, particularly in Nigeria, Ghana, Kenya, and other parts of the continent. While many users associate the platform strongly with African music and artistes, fewer people know about the company’s ownership and background. Below are five key facts you should know about Boomplay.
1. Boomplay Is Owned by a Chinese-Backed Company
Boomplay is operated by Transsnet Music Limited, a joint venture linked to Transsion Holdings and NetEase, two Chinese technology companies. Transsion Holdings is widely known in Africa as the manufacturer of smartphone brands such as TECNO, Infinix, and itel, while NetEase is a major Chinese internet and gaming company.
2. The Platform Was Launched in Nigeria in 2015
Boomplay first entered the African market through Nigeria in 2015. Initially, it functioned as a pre-installed music application on TECNO smartphones. Over time, it evolved into a standalone music streaming service available across multiple devices and operating systems.
3. Boomplay Focuses Strongly on African Music
Unlike many global streaming platforms, Boomplay has built its identity around promoting African artistes and local music content. The platform hosts millions of songs, with a significant portion coming from Nigerian, Ghanaian, Tanzanian, and other African musicians. This focus has helped many emerging artistes gain visibility across the continent.
4. It Is One of Africa’s Largest Music Streaming Platforms
Boomplay has attracted tens of millions of users across Africa, making it one of the continent’s leading digital music streaming services. Its integration with widely used smartphone brands has contributed significantly to its growth and accessibility, particularly among young audiences.
5. Boomplay Uses Both Free and Subscription Models
The platform operates a freemium model. Users can access music for free with advertisements, while premium subscribers enjoy benefits such as ad-free listening, offline downloads, and improved audio quality. This flexible payment structure has made the platform accessible to a broader audience across Africa.
Conclusion
Boomplay’s rise reflects the growing influence of digital technology and global partnerships in shaping Africa’s entertainment industry. Despite its Chinese ownership, the platform continues to play a major role in promoting African music and supporting local talent across the continent.
EduTimes Africa, a product of Education Times Africa, is a magazine publication that aims to lend its support to close the yawning gap in Africa's educational development.