Google has opened applications for the 2026 Hustle Academy Bootcamp, a free virtual training programme designed to equip African entrepreneurs and small business owners with digital and artificial intelligence (AI) skills to accelerate business growth.
The initiative, under the Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP), aims to support 7,500 small and medium-sized enterprises (SMEs) across Africa with practical digital business skills.
According to Google, the one-day bootcamp focuses on action-oriented learning through expert-led sessions covering artificial intelligence, cloud technologies and other digital tools that can help businesses improve operations and expand their reach.
The programme will be delivered in English, French, Arabic and Portuguese to ensure wider accessibility for entrepreneurs across the continent.
Programme highlights
Participants will have the opportunity to:
* Learn practical AI skills and business growth strategies through live virtual sessions led by industry experts.
* Explore the use of AI and cloud technologies to improve productivity and business performance.
* Connect with entrepreneurs from across Africa through peer networking sessions.
* Receive personalised guidance and practical advice from experienced business mentors.
Benefits
Successful applicants will enjoy:
* Interactive virtual workshops on digital business and AI applications.
* Networking opportunities with fellow entrepreneurs and industry professionals.
* One-on-one mentoring sessions tailored to address business challenges and knowledge gaps.
* Practical tools and strategies that can be implemented immediately to drive business growth.
Eligibility
The Google Hustle Academy Bootcamp is open to entrepreneurs and owners of small and medium-sized enterprises across African countries who are seeking to strengthen their digital capabilities and grow their businesses.
How to apply
Interested applicants should visit the Google Hustle Academy application portal, review the programme details, complete the online application form and submit their applications.
Google noted that applications are currently open, while no closing date has been announced.
The Google Hustle Academy Bootcamp forms part of the company’s efforts to promote digital inclusion and entrepreneurship across Africa by equipping businesses with the skills needed to compete in an increasingly technology-driven economy.
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