Description:

Digital Strategy & Experience Leadership

• Define and execute a holistic Digital Experience Strategy aligned with Sahara Beyond 30 and global brand objectives.
• Serve as the custodian of Sahara’s digital channels, ensuring consistency, accessibility, and engagement across platforms.
• Collaborate cross-functionally with Brand, Communications, IT, HR, and Business Units to maintain unified digital standards and storytelling.

Channel Management & Social Listening

• Oversee all digital channels, including corporate websites, social media platforms, intranet, email systems, and any digital platforms.
• Implement advanced social listening tools to monitor conversations, trends, and sentiment across markets.
• Use insights from social listening to inform content strategy, audience engagement, and reputation management.

Digital Marketing & Campaign Optimization

• Lead digital marketing initiatives across paid, owned, and earned media channels.
• Drive performance through SEO, SEM, and targeted campaigns that enhance discoverability and engagement.
• Ensure integration of digital campaigns with offline efforts for a unified brand narrative.

AI-Integration & Automation

• Deploy AI-powered tools for predictive analytics, content personalization, and automated engagement workflows.
• Leverage AI for social media optimization, trend forecasting, and audience segmentation.
• Build intelligent dashboards for real-time performance tracking and decision-making.

Content Management & Narrative Shaping

• Manage the content lifecycle across all digital platforms, ensuring relevance, accuracy, and brand alignment.
• Shape compelling narratives that reinforce Sahara’s positioning and resonate with global audiences.
• Conduct UX audits and content journey mapping to improve user flow and engagement.

Data Intelligence & Performance Analytics

• Establish a robust digital measurement framework across web, social, intranet, and CRM platforms.
• Analyze user behavior and campaign performance to inform strategy and optimize communication effectiveness.
• Deliver periodic reports with actionable insights for leadership and stakeholders.

Governance, Compliance & Security

• Ensure compliance with global data privacy regulations and accessibility standards.
• Work with IT to maintain platform security, SSL certifications, and risk mitigation protocols.
• Maintain documentation, digital playbooks, and governance frameworks for all platforms.

Functional Competencies

• Expertise in digital marketing, social media management, and content strategy
• Proficiency in analytics tools (Google Analytics 4, social listening platforms, SEO/SEM tools)
• Familiarity with AI-driven marketing tools and automation platforms
• Strong understanding of UX principles, digital architecture, and multi-channel integration

Managerial Competencies

• Ability to lead digital strategy while managing execution across multiple platforms
• Vendor and stakeholder management across regions
• Strong project management and agile workflow coordination
• Capacity to translate data insights into strategic recommendations

Behavioral Competencies

• Strategic thinker with a high sense of ownership
• Excellent communication and collaboration skills
• Innovation mindset and adaptability to emerging technologies
• Attention to detail and commitment to digital excellence

Qualifications and Requirements:

• Bachelor’s degree in Digital Media, Marketing, Communications, Information Systems, or related field
• Minimum of 5–7 years experience in digital strategy, marketing, or experience management
• Professional certifications in Digital Marketing, Analytics, or AI-driven tools are an advantage