“Positioning” is a business concept that describes how a brand or product is perceived by its target audience in relation to its competitors. It involves creating a unique image and identity for the brand, highlighting its strengths and differentiating it from other similar products in the market. Effective positioning can help anyone stand out in a crowded marketplace and attract the right attention. It requires a deep understanding of the target audience and their needs, as well as a clear understanding of the brand’s unique selling proposition.
Once upon a time, there were two young people who had never met each other. Each with their peculiar life experience. One came from a disadvantaged background and had limited resources. While the other came from affluence and had overly doting parents who were sometimes over imposing. However, they both had a strong desire to succeed and worked tirelessly to achieve their dreams.
Despite their life experiences, they stayed focused. They invested their time and energy into acquiring new skills, networking, and seeking out opportunities. Over time, their hard work paid off, and they began to climb the ladder of success. They each built a successful career, inspiring others along the way. These young people proved that with determination and perseverance, anything is possible, regardless of one’s background or circumstances.
Positioning for career success involves taking intentional steps towards achieving career goals. This can include identifying your skills and strengths, networking with professionals in your industry, developing a strong personal brand, and seeking out opportunities for growth and advancement. It’s also important to stay up-to-date with trends in your field and be open to learning new skills. By taking these actions, you can increase your visibility and credibility in your industry and set yourself up for long-term success.
Positioning begins with being VISIBLE.
Now you may ask: “How can I make myself visible and accessible to potential employers?” First, you can start by creating a strong online presence. This includes having an up-to-date LinkedIn profile and, if applicable, a personal website showcasing your work and skills. Additionally, networking both online and in-person can help you connect with individuals in your desired industry and potentially lead to job opportunities. You can also attend industry events and conferences, join professional organizations, and consider reaching out to recruiters.
Finally, be sure to have a resume and cover letter that speaks the professional lingo of the job and industry you wish to get into.
They say “the journey of a thousand miles begins with one step. Then the next. And the next. And so on.
Even though choosing the right career can be a daunting task, there are some steps you can take to make the process easier.
Start by assessing your interests, values, skills, personality traits and researching different careers that align with your strengths and passions. Consider job growth, salary, and work-life balance. Talk to people who work in your desired field to gain insights and advice.
Finally, take action by gaining experience through internships, volunteering, or part-time jobs in your chosen field. Remember, choosing a career is a journey, and it’s okay to make changes along the way.